Digital Marketing Company in India

At a glance

Time difference

Same timezone — we are an Indian company based in Surat, Gujarat

Primary conversion point

A WhatsApp conversation, not a form submission — so that is where measurement has to reach

Creative approach

Vernacular creative written natively, not English translated, which measurably underperforms

Reporting

Monthly cost per lead and cost per qualified lead in rupees, including channels we recommend stopping

Attribution caveat

For COD businesses we report on delivered revenue, not booked orders — the gap between them is large

Budget philosophy

Concentrate on the two or three channels that return, rather than spreading thin across all of them

What we do not do

Follower counts, impressions and reach as headline metrics. They are not outcomes

Vernacular creative, written rather than translated

Campaigns targeting audiences outside the metros consistently perform better in the language the audience thinks in — and consistently perform badly when that language is arrived at by running English copy through translation.

The reason is that translated ad copy reads as translated. Idiom does not carry, the register is wrong, and the specific phrasing people actually use to describe a product is not what a translator produces from a marketing sentence. Creative written natively in Hindi or Gujarati, using the words customers use, outperforms it noticeably.

The practical constraint is production cost, because it means genuinely producing multiple creative sets rather than one set plus translations. That is a real budget consideration, and it is usually worth it in categories where the non-English audience is a meaningful share of the market — which in most Indian consumer categories it is.

Where budget should concentrate, and what we stop

Most small-budget marketing in India fails because it is spread across six channels at a level where none of them can produce a signal. A budget divided six ways buys enough data to conclude nothing about any of it.

Our starting position is to establish what a customer is worth to you and where they already are, then put the budget behind the smallest number of channels that can move the number. Frequently that is paid search for the terms with clear purchase intent, plus one social channel, plus organic groundwork that pays off later.

The corresponding discipline is stopping. Channels that do not clear the target after a fair test get reported as such and stopped, rather than being kept alive because they were part of the original plan. A monthly report that never contains a recommendation to stop something is a report designed to protect the retainer.

How the project runs

1. 1

   Establish what a customer is worth

   Before spending anything we work out customer value and the cost per lead that would make a channel viable, because without that number no campaign result can be judged.

2. 2

   Close the measurement loop to WhatsApp

   Campaign-referenced click-to-WhatsApp flows and enquiries logged against customer records, so spend can be connected to closed business rather than to conversations.

3. 3

   Concentrate the budget

   We pick the smallest number of channels that can move the number and fund them properly, rather than spreading a small budget across six channels that each learn nothing.

4. 4

   Produce creative natively per language

   Where non-English audiences matter, creative is written in that language using the words customers use, not translated from an English original.

5. 5

   Report on delivered revenue

   For COD businesses we feed delivered, paid orders back as the conversion event and report on those, accepting the delay in exchange for optimisation that is actually correct.

6. 6

   Scale or stop, monthly

   Channels clearing the target get more budget; channels that do not are stopped and reported as stopped. Both decisions appear in the monthly report.

What you get on every project

• A written scope with fixed milestones before any development starts — no open-ended hourly billing.
• A staging URL you can check at any time, so progress is visible rather than reported.
• One named point of contact, not a ticket queue.
• Invoicing in INR, under Easywork Solutions Private Limited.
• Full source code, design files and hosting credentials transferred to you on final payment.