What is ui/ux design?
UI/UX design covers two related disciplines. User experience (UX) design determines how a product is structured and how a person moves through it to complete a task. User interface (UI) design determines how each screen looks and behaves — layout, typography, colour, spacing, and interaction states.
Good design work shows up as fewer support questions, fewer abandoned forms, and more completed purchases. We design against those outcomes, and we test with real users where the stakes justify it rather than relying on taste alone.
What our ui/ux design service covers
- User research, interviews, and journey mapping
- Information architecture and wireframing before any visual design
- High-fidelity UI design for web and mobile in Figma
- Interactive prototypes you can click through and test
- Design systems and component libraries that keep future work consistent
- Usability testing, accessibility review, and design QA during the build
What you receive
- A Figma file with every screen, state, and component, organised for handover
- A design system: colour tokens, type scale, spacing, and reusable components
- Clickable prototype for stakeholder review and user testing
- Accessibility notes covering contrast, focus order, and touch target sizes
- Exported assets and developer handoff specifications
Our ui/ux design process
- 01
Research
We learn who uses the product, what they are trying to finish, and where the current experience stops them.
- 02
Architecture
Content and navigation are structured first. Most usability problems are structural, not visual.
- 03
Wireframes
Low-fidelity layouts to agree on hierarchy and flow while changes are still cheap.
- 04
Visual design
Brand-aligned interfaces built on a token system so the look stays consistent across screens.
- 05
Prototype and test
A clickable prototype put in front of real users, with findings folded back into the design.
- 06
Handoff and QA
Specifications for developers, then design review of the built product before launch.
What we build ui/ux design with
- Figma
- FigJam
- Adobe Illustrator
- Adobe Photoshop
- Framer Motion
- Tailwind CSS
- WCAG 2.1 AA
Who this is a good fit for
- Products where users drop off partway through a key flow
- Companies whose screens were built piecemeal and now look inconsistent
- Teams about to start development who want to de-risk the build
- Businesses whose competitors simply look more credible online
UI/UX Design questions
What is the difference between UI and UX design?
UX design decides what screens exist, in what order, and what each one has to accomplish — it is about structure and flow. UI design decides how each of those screens looks and responds. A product can have beautiful UI and unusable UX, which is the most common and most expensive failure mode.
Do we need UI/UX design if we already have a developer?
If the product is small and conventional, a good developer working from an existing design system may be enough. For anything with a multi-step flow, payments, or a new concept, designing before building is almost always cheaper than fixing a built product.
How long does a design project take?
A marketing site is typically 2 to 3 weeks of design. A product or app with 20 to 40 screens usually runs 4 to 8 weeks including research, wireframes, and a tested prototype.
Will the design be accessible?
Yes. We design to WCAG 2.1 AA as a baseline: sufficient colour contrast, visible focus states, touch targets of at least 48 by 48 pixels, and a logical heading and reading order. Accessibility is also read by search engines and AI crawlers as a quality signal.
Do we get the source design files?
Yes. The full Figma file, including components and the design system, is transferred to your account so any team can continue the work.
Related reading
Talk to us about ui/ux design
Tell us what you are trying to achieve and we will tell you honestly whether this is the right service for it — and what it would take.
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