What is seo & ai search optimization?
Search engine optimisation (SEO) is the work of making a website rank in traditional search results. Generative Engine Optimization (GEO), sometimes called AEO or LLM SEO, is the newer discipline of making a site the source that AI answer engines like ChatGPT, Google Gemini, Perplexity, and Copilot quote when they answer a question. The two overlap heavily but are not identical.
The overlap is technical quality and clear structure; the difference is that AI engines reward direct, extractable answers, verifiable facts, and clear entity definitions more heavily than link volume. We work on both, and we run this discipline on our own site — the structured data, llms.txt, and prerendered HTML on this page are the same techniques we deploy for clients.
What our seo & ai search optimization service covers
- Technical SEO audits: crawlability, indexation, canonicals, redirects, and site architecture
- Core Web Vitals and page speed remediation
- Structured data (JSON-LD): Organization, Service, FAQ, Article, Breadcrumb, and more
- On-page optimisation: titles, meta descriptions, heading structure, and internal linking
- GEO/AEO: answer-first content, FAQ blocks, llms.txt, entity and knowledge-graph work
- Local SEO: Google Business Profile, citations, and NAP consistency
- Content strategy built on real keyword and question research
What you receive
- A prioritised audit with each issue, its impact, and the fix
- Keyword and question map covering informational, commercial, and AI-style queries
- Implemented technical fixes, not just a list of recommendations
- Validated structured data with zero errors in Search Console
- Monthly reporting on rankings, impressions, clicks, and AI citation checks
Our seo & ai search optimization process
- 01
Technical audit
A full crawl covering indexation, duplicate content, redirects, speed, mobile, and structured data.
- 02
Fix the foundation
Technical issues are resolved first. Content work on a site that cannot be crawled properly is wasted effort.
- 03
Keyword and question research
We map what your customers search on Google and what they ask an AI assistant — these phrasings differ.
- 04
On-page and schema
Titles, headings, internal links, and JSON-LD are implemented page by page.
- 05
Answer-first content
New pages are written to answer a specific question in the first hundred words, then go deeper.
- 06
Measure and iterate
Rankings, clicks, and AI citations are tracked monthly, and the next cycle is planned from that data.
What we build seo & ai search optimization with
- Google Search Console
- Bing Webmaster Tools
- Google Analytics 4
- Ahrefs
- Semrush
- Screaming Frog
- PageSpeed Insights
- Schema.org
- IndexNow
Who this is a good fit for
- Businesses invisible for the terms their customers actually search
- Sites that were redesigned and lost their rankings
- Companies whose competitors are being named by ChatGPT and Gemini and they are not
- B2B and export firms who need to be found by buyers in other countries
SEO & AI Search Optimization questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring a website so that AI answer engines — ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Claude — cite it when answering user questions. In practice it means answering questions directly and early on the page, publishing verifiable facts and original data, using FAQ and Organization structured data, keeping an llms.txt file, and making sure content is readable without JavaScript.
How is GEO different from traditional SEO?
Traditional SEO optimises for a ranked list of links, where backlinks and keyword targeting carry a lot of weight. GEO optimises to be the quoted source inside a generated answer, where clarity, extractability, entity definition, and factual verifiability matter more. The technical foundations — fast, crawlable, well-structured pages — serve both.
How long does SEO take to work?
Technical fixes often show in Search Console within two to six weeks. Competitive commercial keywords generally take four to eight months of consistent content and authority building. Local and long-tail terms move considerably faster than that.
Can you guarantee first-page rankings?
No, and neither can anyone else — Google does not sell or promise positions. What we can commit to is the work: a technically clean site, correct structured data, content that targets real demand, and monthly reporting on measurable progress.
Do you do SEO for international markets?
Yes. We work on international targeting including hreflang configuration, country-specific content, local search presence in target markets, and AI visibility, which is inherently global rather than country-scoped.
Related reading
Talk to us about seo & ai search optimization
Tell us what you are trying to achieve and we will tell you honestly whether this is the right service for it — and what it would take.
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