What is digital marketing?
Digital marketing is the set of paid, owned, and earned channels used to reach customers online: search engine optimisation, paid search and social advertising, content marketing, email, and organic social. Effective programmes concentrate budget on the two or three channels that return the most for a specific business, rather than spreading it across all of them.
Most small-budget marketing fails because it is spread too thin. We start by working out where your customers already are and what a customer is worth to you, then put the budget behind the smallest number of channels that can move that number.
What our digital marketing service covers
- Search engine optimisation: technical, on-page, and content
- Google Ads — search, performance max, and remarketing
- Meta and LinkedIn advertising for B2C and B2B respectively
- Content marketing and blog programmes that target real search demand
- Landing page design and conversion rate optimisation
- GA4, Search Console, and Tag Manager setup with reporting you can read
What you receive
- A written channel plan with budget allocation and expected outcomes
- Keyword and competitor research documents
- Campaign builds with conversion tracking verified end to end
- A monthly report covering spend, leads, cost per lead, and what changed
- Access to every account in your own name, not ours
Our digital marketing process
- 01
Baseline
We audit what exists — traffic, rankings, past ad spend — and establish the numbers we will be judged against.
- 02
Economics
We calculate what a lead and a customer are worth to you. Without this, no channel decision can be made honestly.
- 03
Channel selection
Budget is concentrated on the fewest channels that can plausibly hit the target, with the reasoning written down.
- 04
Build and launch
Campaigns, landing pages, and tracking are built and verified before spend starts.
- 05
Measure
Weekly checks on cost per lead and conversion rate, with changes made on evidence rather than on schedule.
- 06
Scale or stop
Channels that clear the target get more budget. Channels that do not are stopped and reported honestly.
What we build digital marketing with
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Meta Ads Manager
- LinkedIn Campaign Manager
- Ahrefs
- Semrush
- Looker Studio
Who this is a good fit for
- Businesses with a working product and no reliable source of enquiries
- Companies spending on ads without knowing their cost per lead
- B2B firms who need to reach a narrow, identifiable audience
- Local service businesses competing on "near me" and city-level searches
Digital Marketing questions
How much should a small business spend on digital marketing?
A common starting point is 5 to 10 percent of revenue for an established business, or a fixed test budget you can afford to lose for three months when starting out. What matters more than the percentage is whether you can measure cost per lead — spending without measurement is the actual mistake.
SEO or Google Ads — which should we start with?
Ads if you need leads this month; SEO if you can wait and want a channel that does not stop when the budget stops. Most businesses should run a small ads budget to learn which keywords actually convert, then invest in SEO for those specific terms.
How long does SEO take to show results?
Technical fixes can show within weeks. Ranking for competitive commercial keywords typically takes 4 to 8 months of consistent content and link building. Anyone promising first-page rankings in 30 days is describing keywords nobody searches for.
Do you provide reports we can actually understand?
Yes. Monthly reporting covers spend, leads, cost per lead, and the specific changes made that month — not a dump of impressions and vanity metrics. You keep admin access to every account so you can verify the numbers independently.
Do you require a long contract?
No. We work on rolling monthly engagements after an initial three-month period, which is the minimum needed for any channel test to produce a meaningful signal.
Talk to us about digital marketing
Tell us what you are trying to achieve and we will tell you honestly whether this is the right service for it — and what it would take.
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