Web Development for UAE and Dubai Businesses

At a glance

Time difference

India is 1.5 hours ahead of UAE time, with the working weeks overlapping almost entirely

Bilingual approach

One content model serving both languages with correct hreflang — not two sites that drift apart

RTL scope

Full layout mirroring, not a text direction switch. Navigation, forms and directional icons all flip

Typography

Arabic needs more line height than Latin at the same size, and a font that works at heading size may fail in a table

Time difference

India is 1.5 hours ahead, with working weeks overlapping almost entirely

Translation

We work with your translator for customer-facing copy rather than using machine translation

Invoicing

AED or USD. As a non-resident supplier our invoices carry no UAE VAT — normally a reverse charge for you

Arabic typography changes the design, not just the font

Arabic script sits differently from Latin. It is connected rather than composed of separate letterforms, it carries marks above and below the baseline, and letter shapes change depending on position within a word. The practical consequences for a designer are immediate and easy to get wrong.

Arabic needs more vertical space than Latin at the same nominal size, so line heights set for English produce cramped, hard-to-read Arabic. Minimum readable size is higher, which means dense tables and small labels that work in English may not translate. And a typeface that renders Arabic beautifully at display size can become unreadable in a small interface element, so the pairing has to be tested at every size it will actually be used.

String length is the other constant. Arabic translations of the same content vary in length from the English, sometimes shorter and sometimes considerably longer, so components sized to fit English text exactly will break. Designing with tolerance built in costs nothing at the start and avoids an entire round of visual repair at the end.

Writing for an audience where English is a second language

The UAE's population is unusually international, which has a direct effect on how the English half of a bilingual site should be written. A large share of readers are working in their second or third language, and copy full of idiom, wordplay and culturally specific metaphor performs poorly with them.

Plain, direct English is not a stylistic preference in this market, it is a conversion decision. Short sentences, familiar vocabulary, explicit statements of what something is and what happens next. The instinct to write more elaborately in order to sound more premium works against comprehension precisely where you are asking someone to act.

The same applies to forms and interface text. Labels that assume a particular educational or cultural background, or that rely on a phrase common in British or American English, create friction that is invisible to the person who wrote them and obvious to everyone else.

How the project runs

1. 1

   Settle the language scope first

   Whether Arabic is in scope, and whether at launch or later, is the first question we ask, because it determines layout, component structure and typography.

2. 2

   Design mirrored from the start

   Layouts are designed to mirror, directional icons identified, Arabic line heights and font pairing chosen, and bidirectional cases tested with real mixed content.

3. 3

   Build one content model

   Content exists once with translations attached, so missing and stale translations are visible to whoever maintains the site rather than discovered by a customer.

4. 4

   Implement hreflang completely

   Every language version references every other including itself, with a sensible default, so each audience is served the right version.

5. 5

   Translate every generated surface

   Emails, receipts, validation messages, error states and anything produced by a background job — the parts that otherwise ship in English only.

6. 6

   Review with an Arabic reader

   Before launch the Arabic version is checked by someone who reads Arabic natively, because layout problems are obvious to them and invisible to us.

What you get on every project

• A written scope with fixed milestones before any development starts — no open-ended hourly billing.
• A staging URL you can check at any time, so progress is visible rather than reported.
• One named point of contact, not a ticket queue.
• Invoicing in AED, under Easywork Solutions Private Limited.
• Full source code, design files and hosting credentials transferred to you on final payment.